Find happy hours and drink specials anywhere you are

Is It Too Soon For Pumpkin Beer?

by The Drink Nation on Aug 14, 2014 in Culture
Is It Too Soon For Pumpkin Beer?

It’s August. It’s still summer. Fall doesn’t arrive until September 23. Nonetheless, the craft beer world’s quintessential autumnal expression, the pumpkin beer, is already showing up on store shelves and draft lists all over the country.

It’s strange, because most of us are still preoccupied with hitting the beach and sipping summer shandies and hefeweizens. Not to mention the fact that pumpkins aren’t even ready for picking in most states until at least late September.

The reason? According to Phoenix New TimesChow Bella Blog, it’s all about market share, and brewers believing that they can get a leg up over the competition through rolling out Fall seasonals while it’s still clearly summertime.

Though pumpkin beers prove to be incredibly popular and a huge money maker year after year, Chow Bella argues that breweries that prematurely release seasonal beers are making a mockery of the term, while making themselves look foolish.

In efforts to keep this sense of “seasonal creep” at bay, they suggest:

“Postpone your pumpkin purchasing. Wear your tank tops and flippy floppies, enjoy the bright green leaves of the trees, sit poolside drinking session IPAs, wheat beers and pilsners, and leave the pumpkin beers on the shelves. If we, the drinking public, are truly the main culprits of seasonal creep, then maybe we can set things right by refusing to buy out-of-season brews until their appropriate time arrives.”

Photo: Flickr user adambarhan


Tags: Beer Week, News
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Spanish Winemaker is Producing Blue Wine

A Spanish Winemaker is Producing Blue Wine

We've all heard of red wine and white wine. But now, we can get what we've always dreamed of when looking through a wine list: blue wine. ...read more ›

by Ryan Hudak Jun 21, 2016
How to Celebrate Father's Day 2016 in D.C.

How to Celebrate Father's Day 2016 in D.C.

Father's Day is around the corner, and there are plenty of options to celebrate your dad in D.C....read more ›

by Lanna Nguyen Jun 14, 2016
Sat
Jun 25
Sat
Jun 25
SPONSORED
Find happy hours and drink specials anywhere you are
Celebrate Negroni Week With Great Cocktails for Good Causes, June 6-12

Celebrate Negroni Week With Great Cocktails for Good Causes, June 6-12

For the fourth year in a row, Campari and Imbibe Magazine are rolling out the red-cocktail carpet for Negroni ...read more ›

by The Drink Nation Jun 7, 2016
D.C.'s Best Local Summertime Beers

D.C.'s Best Local Summertime Beers

The hot humid days synonymous with DC summertime are quickly approaching, and there‚Äôs no better way to combat the miserable heat than with a beer in...read more ›

by Lanna Nguyen Jun 7, 2016
The Essence of San Francisco Fog is Now in Vodka Form

The Essence of San Francisco Fog is Now in Vodka Form

Do you love the iconic fog of San Francisco so much that you long to imbibe it in alcohol form? Well, thanks to Hangar One Vodka and distiller Caley S...read more ›

by Alexander Frane Jun 7, 2016
Try All Of These New Bars Coming Soon to D.C.

Try All Of These New Bars Coming Soon to D.C.

With summer comes new bars to check out. Stop by the latest additions to the DC bar scene and keep an eye out for those opening soon....read more ›

by Lanna Nguyen May 31, 2016
Enjoy History and Drinking on the Cruzan Rum Distillery Tour

Enjoy History and Drinking on the Cruzan Rum Distillery Tour

When people think of drinking the Virgin Islands, they often think of cocktails made with rum....read more ›

by Carrie Dow May 31, 2016
Saltwater Brewery is Debuting Eco-Friendly Edible Six-Pack Rings

Saltwater Brewery is Debuting Eco-Friendly Edible Six-Pack Rings

The craft beer world is flipping their lids thanks to a new invention being put to use by Florida craft brewers Saltwater Brewery. ...read more ›

by Erica Bauwens May 24, 2016
Best Washington, D.C. Brunch Drink Specials

Best Washington, D.C. Brunch Drink Specials

Whether you're trying to get the best of a hangover or simply celebrating the weekend with a bout of day drinking, these bars with breakfast sipping s...read more ›

by Drink DC Feb 10, 2014
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close