Find happy hours and drink specials anywhere you are

Bud Light Unveils New Look but Fails to Acknowledge That It's What's on the Inside That Counts

by Ryan Hudak on Dec 23, 2015 in Beer

Get excited, folks! In 2016, Bud Light has announced that it will have a “bold new look” in the new year! The geniuses at Anheuser-Busch have decided that, rather than make a product that doesn’t taste like hippy commune runoff water, they’ll just change the way it looks to hopefully dupe innocent consumers into thinking they’re a relevant, tasty beer in the grand scheme of the craft beer revolution.

The new blue label, which is bringing back the brewery’s “AB” crest for the first time since 2001 (gasp!) “truly stands out from what’s become a sea of sameness in the light beer category,” says VP of Marketing Alexander Lambrecht. No word on whether he was just talking about the packaging or if he was including the taste of Bud Light in that statement.

Tosh Hall, creative director at Jones Knowles Ritchie, said of the new packaging that “Bud Light is leaning into its heritage and unrivaled brewing expertise in a way that’s looking forward, not back.” That is to say, they look forward to buying up more craft breweries to desperately try to legitimize their product in a growingly craft-centric market rather than improve on their own or learn to do it for themselves.

The most exciting part of all of this is that Bud Light has promised to unveil a new tagline and creative approach in time for Super Bowl 50—so hopefully they won’t talk trash about any of the breweries they just bought up or insult any of their new employees in their commercials this year.

What the whole thing comes down to, though, is that if you’re an asshole and you change the style of clothes you wear, you’re still an asshole. Bud Light will still be a terrible beer no matter what the cans look like, so good for them for having the money to waste on a rebranding that will have minimal results.

Photo via Anheuser-Busch

Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Deck Your Halls With These Whiskey-Filled Ornaments

Deck Your Halls With These Whiskey-Filled Ornaments

Forget the tinsel and string lights - the UK's Lakes Distillery has released a line of booze-filled ornaments just in time to make your holiday season...read more ›

by Jessie Donofrio Nov 14, 2017
Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

If you've ever wanted to travel to the North Pole for the holidays, you can - but you have to get to the Napa ...read more ›

by The Drink Nation Nov 6, 2017
D.C. Fall Cocktail Week is Back for its Fifth Year, November 13-19

D.C. Fall Cocktail Week is Back for its Fifth Year, November 13-19

There's no better time to explore new bars and re-discover old favorites while taking in the best of DC's mixo...read more ›

by Lanna Nguyen Nov 6, 2017
SPONSORED
Find happy hours and drink specials anywhere you are
Brace Yourself: A Wine Shortage is Imminent

Brace Yourself: A Wine Shortage is Imminent

Europe is bracing for the lowest wine yield in decades, dropping 14% from 2016....read more ›

by Alexander Frane Nov 6, 2017
Delta is Now Serving Complimentary Prosecco on Select Flights

Delta is Now Serving Complimentary Prosecco on Select Flights

Delta Airlines is now serving complimentary prosecco on all of its international flights, including to coach customers....read more ›

by Alexander Frane Nov 6, 2017
A Rare Sam Adams Beer, Utopia, Is Being Released

A Rare Sam Adams Beer, Utopia, Is Being Released

Sam Adams has released their biennial Utopias beer, a barrel aged ale that is illegal in 12 states due to its high alcohol content....read more ›

by Jessie Donofrio Oct 31, 2017
Where to Celebrate World Gin Day in D.C.

Where to Celebrate World Gin Day in D.C.

On November 7, celebrate National Gin Day with a cocktail (or two) from some of our favorite bars. ...read more ›

by Lanna Nguyen Oct 31, 2017
A Canadian Man is Suing an Airline for a Ridiculous Champagne-Related Reason

A Canadian Man is Suing an Airline for a Ridiculous Champagne-Related Reason

This Canadian man has sued an airline for a champagne-related reason you won't believe....read more ›

by Ryan Hudak Oct 31, 2017
Chocolate Red Wine is Here, Just in Time for Winter

Chocolate Red Wine is Here, Just in Time for Winter

Winter is officially coming, and one U.K. winery has created a chocolate red wine to keep you warm and cozy all season long....read more ›

by The Drink Nation Oct 31, 2017
This Chicago Bar is Dressing Up as Moe's Tavern for Halloween

This Chicago Bar is Dressing Up as Moe's Tavern for Halloween

Bar and arcade Replay, in the Lincoln Park area of Chicago, is getting into the Halloween spirit by dressing up as Moe's Tavern, the iconic dive bar f...read more ›

by Alexander Frane Oct 24, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close