Find happy hours and drink specials anywhere you are

AB-InBev Receives Buyout Offer From Miami Craft Brewery

by Ryan Hudak on Jan 7, 2016 in Beer
AB-InBev Receives Buyout Offer From Miami Craft Brewery

In a change of fortune, A-B InBev—who, rather than make their own good beer is buying up smaller breweries to do it for them—has received a buyout offer of their own. This news comes on the heels of InBev announcing the buyouts of Four Peaks, Camden Town, and Breckenridge Breweries all within the last few weeks. But now, with the shoe on the other foot, InBev will have to decide whether or not to accept an offer from John Falco of the not-yet-open Lincoln’s Beard Brewing Co in Miami, FL, who has offered the brewing conglomerate a $26,000 buyout.
 
The offer comes with an open letter from Falco justifying his pricing and skewering InBev and the “formerly craft” breweries they are snatching up. The letter points out that they settled on $26,000 because John Wilkes Booth was 26 when he assassinated Lincoln—a crafty shout-out to their own brewery in the works. Falco also mentions in the letter, however, that they won’t be able to pay the full $26,000 immediately, so they are requesting the 120-day payment terms that InBev forces on all of their suppliers, which has had a devastating effect on many of them.

The letter also points out way Lincoln’s Beard is not able to offer more. For instance, the fact that having employees is expensive, but InBev wouldn’t know that because on average the craft brewing industry employs 59 times more employees per barrel of beer produced, or that small batch brewing is expensive and time-consuming, which InBev would also not be familiar with due to their automated system and huge volume of beer produced.

But, Lincoln’s Beard does give some concessions to InBev; after all, a smaller brewery doesn’t have the expenses InBev would: “We are fortunately not afflicted with having to spend hundreds of millions of dollars battling antitrust investigations, incentivizing distributors to sideline our competitors, aggressively marketing a sub-par product, or gobbling up the aforementioned, formerly craft, breweries.”

In the end, InBev won’t care about this and most of the higher-ups will probably never even hear about it, but it does work as a clever marketing ploy for Lincoln’s Beard, which is most likely the only thing it was meant to do anyway.

Photo via Lincoln’s Beard Brewing Co.

Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
SPONSORED
Find happy hours and drink specials anywhere you are
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Head to These 2018 Winter Festivals & Events in D.C.

Head to These 2018 Winter Festivals & Events in D.C.

The holiday season may be over and the festive events have ended, but there are still plenty of things to keep you (and your stomach) occupied....read more ›

by Lanna Nguyen Jan 3, 2018
Where to Ring in 2018 in D.C.

Where to Ring in 2018 in D.C.

Whether you're looking for a fancy night out on the town with dinner and drinks or trying to party it up as best you can before the clock strikes midn...read more ›

by Lanna Nguyen Dec 27, 2017
Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

In this installment of Behind the Bar, The Drink Nation had the unique opportunity to chat with Jimmy Russell,...read more ›

by The Drink Nation Dec 20, 2017
These DC Bars are Open on Christmas Day

These DC Bars are Open on Christmas Day

Instead of toiling under the stress of hosting, head out to these restaurants open on Christmas Day....read more ›

by Lanna Nguyen Dec 19, 2017
Warm Up With These Hot Drinks This Winter in D.C.

Warm Up With These Hot Drinks This Winter in D.C.

Here are our choices for where to warm up with a hot cocktail when the forecast gets cold....read more ›

by Lanna Nguyen Dec 12, 2017
Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

A town crier dressed in Medieval garb showed up at Modist Brewery in Minneapolis to deliver a very unconventio...read more ›

by Jessie Donofrio Dec 12, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close