Find happy hours and drink specials anywhere you are

Budweiser Tries to Act Tough and Throws Shade at Craft Beer in #NotBackingDown Super Bowl Ad

by Ryan Hudak on Feb 8, 2016 in Culture
Budweiser Tries to Act Tough and Throws Shade at Craft Beer in #NotBackingDown Super Bowl Ad

Budweiser was back at their old tricks for the Super Bowl this year, this time with the conveniently-hashtagged commercial “#NotBackingDown,” which desperately tries to prove what rough-and-tumble badasses they—and their drinkers—are. And while it wasn’t as obviously offensive to craft beer drinkers this year as it was last year, they still made it a point to drive home everything their beer isn’t—which, apparently, they think will set them apart.

The one-minute ad opens with a familiar shot of the Budweiser Clydesdales and starts off with “Not ponies.” Okay. I’m not sure what that has to do with beer, but let’s move on almost immediately to the digs at craft beer—“Not a hobby” followed by “Not small” and “Not sipped.” Are these bad things? Are we supposed to believe that someone turning their hobby into a legitimate business—or someone who only brews as a hobby—are somehow less than Budweiser? Or that small breweries that produce beer that can be sipped—ie, that which actually has flavor to enjoy—is worse than the macro swill Budweiser churns out constantly?

The commercial then moves on to “Not soft,” which, again, not sure what that has to do with beer. “Not imported” is a good one, considering AB-InBev is headquartered in Belgium where, incidentally, some of the world’s best beer comes from. I’m still not sure what the problem is with imported beer just because it’s imported, but I’m assuming the people who write it off just for that reason probably aren’t going to leave their Bud Lights behind for it.

The commercial concludes with “Not a fruit cup,” “Not following,” “Not for everyone”—I’m assuming they are referring to people of taste—and finally, “Not backing down.” The commercial is a clear case of preaching to the choir, since no craft beer drinker is going to fall for it, and it serves only to make regular Bud drinkers think they’re somehow better now that Budweiser is throwing all these key marketing phrases at them.

No matter how Budweiser tries to put themselves on a pedestal, no one’s mind has been changed. Real beer drinkers see through the bullshit immediately, and those who don’t—well, they deserve all the Bud Light they can drink. 

Check out the commercial and let us know what you think on Facebook or Twitter.

Photo and video via YouTube


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
SPONSORED
Find happy hours and drink specials anywhere you are
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Head to These 2018 Winter Festivals & Events in D.C.

Head to These 2018 Winter Festivals & Events in D.C.

The holiday season may be over and the festive events have ended, but there are still plenty of things to keep you (and your stomach) occupied....read more ›

by Lanna Nguyen Jan 3, 2018
Where to Ring in 2018 in D.C.

Where to Ring in 2018 in D.C.

Whether you're looking for a fancy night out on the town with dinner and drinks or trying to party it up as best you can before the clock strikes midn...read more ›

by Lanna Nguyen Dec 27, 2017
Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

Behind the Bar: Jimmy Russell, Master Distiller of Wild Turkey for Over 63 Years

In this installment of Behind the Bar, The Drink Nation had the unique opportunity to chat with Jimmy Russell,...read more ›

by The Drink Nation Dec 20, 2017
These DC Bars are Open on Christmas Day

These DC Bars are Open on Christmas Day

Instead of toiling under the stress of hosting, head out to these restaurants open on Christmas Day....read more ›

by Lanna Nguyen Dec 19, 2017
Warm Up With These Hot Drinks This Winter in D.C.

Warm Up With These Hot Drinks This Winter in D.C.

Here are our choices for where to warm up with a hot cocktail when the forecast gets cold....read more ›

by Lanna Nguyen Dec 12, 2017
Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

Bud Light Goes Medieval Over Minneapolis Brewery's 'Dilly Dilly' Beer

A town crier dressed in Medieval garb showed up at Modist Brewery in Minneapolis to deliver a very unconventio...read more ›

by Jessie Donofrio Dec 12, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close