Find happy hours and drink specials anywhere you are

AB InBev Brewers Responds to Brewers Association's Craft Label

by Alexander Frane on Jul 11, 2017 in Beer

Recently, The Drink Nation reported on a logo developed by the Brewers Association. Qualifying breweries will be able to place the symbol, an upside down beer bottle, on their beer labels to declare themselves “small, traditional, and independent”. The seal was designed to distinguish such breweries from those owned by larger beer companies, most notably the beverage behemoth AB InBev, in an attempt for transparency for the benefit of consumers.  Now, brewers whose companies are owned by AB InBev have released a video response to this new form of labeling.

Six Viewpoints from The High End from The High End on Vimeo.

The video, created by AB InBev’s High End, features brewers and founders from 10 Barrel, Elysian, Wicked Weed, Four Peaks, and more. The general argument is that, as 10 Barrel founder Garrett Wales says, “At the end of the day the beer does the talking, not the label on the package, and the consumer makes up their own mind”. They point to the fact that the seal does not guarantee quality, just independence, and simply being bought by a larger company doesn’t mean the product will suddenly change.

Furthermore, the argument is made that it’s not “the big guys” that are the threat to small breweries, but the growing popularity of wine and spirits over beers. There’s some evidence to suggest that spirits are outpacing beers, though there is less so with wine. Walt Dickinson of Wicked Weed calls for unity amongst breweries, saying they’re fighting a “civil war” while facing an external threat, and that there’s room in the industry for any good beer.

It’s unlikely that an alliance between independent and corporate owned breweries will happen anytime soon, but one thing is for certain: as Wales says, the consumer makes up their own mind. Whether that’s going to mean turning away from larger breweries and focusing on the ones with the BA’s seal or not remains to be seen.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Where to Drink on Thanksgiving 2017 in D.C.

Where to Drink on Thanksgiving 2017 in D.C.

Head over to these restaurants open during Thanksgiving for a feast or after-dinner drink....read more ›

by Lanna Nguyen Nov 14, 2017
Get in Formation: A Beyonce-Themed Bar is Coming to Brooklyn

Get in Formation: A Beyonce-Themed Bar is Coming to Brooklyn

Starting on December 1, Brooklyn bar Leyenda will transform itself into a real-life Beyhive for the holidays in honor of Beyonce....read more ›

by The Drink Nation Nov 14, 2017
Deck Your Halls With These Whiskey-Filled Ornaments

Deck Your Halls With These Whiskey-Filled Ornaments

Forget the tinsel and string lights - the UK's Lakes Distillery has released a line of booze-filled ornaments just in time to make your holiday season...read more ›

by Jessie Donofrio Nov 14, 2017
SPONSORED
Find happy hours and drink specials anywhere you are
Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

If you've ever wanted to travel to the North Pole for the holidays, you can - but you have to get to the Napa ...read more ›

by The Drink Nation Nov 6, 2017
D.C. Fall Cocktail Week is Back for its Fifth Year, November 13-19

D.C. Fall Cocktail Week is Back for its Fifth Year, November 13-19

There's no better time to explore new bars and re-discover old favorites while taking in the best of DC's mixo...read more ›

by Lanna Nguyen Nov 6, 2017
Brace Yourself: A Wine Shortage is Imminent

Brace Yourself: A Wine Shortage is Imminent

Europe is bracing for the lowest wine yield in decades, dropping 14% from 2016....read more ›

by Alexander Frane Nov 6, 2017
Delta is Now Serving Complimentary Prosecco on Select Flights

Delta is Now Serving Complimentary Prosecco on Select Flights

Delta Airlines is now serving complimentary prosecco on all of its international flights, including to coach customers....read more ›

by Alexander Frane Nov 6, 2017
A Rare Sam Adams Beer, Utopia, Is Being Released

A Rare Sam Adams Beer, Utopia, Is Being Released

Sam Adams has released their biennial Utopias beer, a barrel aged ale that is illegal in 12 states due to its high alcohol content....read more ›

by Jessie Donofrio Oct 31, 2017
Where to Celebrate World Gin Day in D.C.

Where to Celebrate World Gin Day in D.C.

On November 7, celebrate National Gin Day with a cocktail (or two) from some of our favorite bars. ...read more ›

by Lanna Nguyen Oct 31, 2017
A Canadian Man is Suing an Airline for a Ridiculous Champagne-Related Reason

A Canadian Man is Suing an Airline for a Ridiculous Champagne-Related Reason

This Canadian man has sued an airline for a champagne-related reason you won't believe....read more ›

by Ryan Hudak Oct 31, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close