Find happy hours and drink specials anywhere you are

For the Winter Olympics in Sochi, BrewDog Punks Putin With 'Not For Gays' Protest Beer

by The Drink Nation on Feb 10, 2014 in Culture

You’ll be hard-pressed to actually find it in or near Sochi, Russia, but nonetheless James Watt and Martin Dickie, the two men responsible for bringing Scotland’s BrewDog to life and onto the international stage, are ruffling feathers all over the former Soviet republics with their latest limited edition release, Hello My Name is Vladimir.

The BrewDog dudes are billing the limonnik berry-infused double IPA as the world’s first ever protest beer. Ahead of the XXII Olympic Winter Games, it was brewed, labeled and packaged explicitly for the purposes of poking fun at Russian President and "uber-hetero” Vladimir Putin, and the controversial anti-gay laws he’s passed. To make certain that the Russia’s “sick legislation that discriminates against millions of its citizens” doesn’t get glossed over by the Olympic Games’ message of unity, toleration and good will, BrewDog’s founders have branded the beer with a “Not For Gays” disclaimer, and put Putin in makeup on its Andy Warhol-inspired label.

The back label delivers even more digs with text that reads:

“I am a bareback double IPA. Gasp, as I ride semi-naked on horseback through the Siberian tundra and straight down your throat.

I am 100 percent hetero and will pass laws to prove it. Drinking me gives you the energy, ignorance, and dogmatism required to shoot a deer (with your top off), go river fishing (with your top off) and pass internationally denounced, discriminatory legislation (top optional) before you’ve even had your caviar breakfast.

I contain sexual performance enhancing limonnik berries – power only to be harnessed by those engaging with the opposite sex, of course.

From Russia, without love.

-Vlad”

Going a step further, and to ensure that the provocative brew gets on Putin’s radar, they shipped a case of it to him at the Kremlin. There’s no word of whether he’s accepted the gift, nor how it was received. Still there’s more to the beer than a well-deserved needling; BrewDog is donating half of all the profits from its sale to charities around the world that represent the oppressed.

If that’s not worthy of a gold medal, we don’t what is.

Photo: BrewDog
 


Tags: Beer, Sports
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Game of Thrones & Ommegang Will Release a Belgian Tripel Called Valar Dohaeris

Game of Thrones & Ommegang Will Release a Belgian Tripel Called Valar Dohaeris

Ommegang and Game of Thrones are teaming up for another new beer release this fall....read more ›

by Alexander Frane Jul 22, 2016
Lin-Manuel Miranda Will Retell Hamilton's Story on Drunk History

Lin-Manuel Miranda Will Retell Hamilton's Story on Drunk History

Lin-Manuel Miranda, the Tony, Emmy, Grammy, Pulitzer, and MacArthur Genius winner and creator of Hamilton, will appear on Comedy Central's Drunk Histo...read more ›

by The Drink Nation Jul 22, 2016
SPONSORED
Drink Nation Store Rectangle
Drinks Decoded: Moscow Mule

Drinks Decoded: Moscow Mule

This week's Drinks Decoded takes on the Moscow Mule....read more ›

by Lanna Nguyen Jul 19, 2016
Grand Central's Campbell Apartment Will Close at the End of July

Grand Central's Campbell Apartment Will Close at the End of July

The Campbell Apartment, a New York institution connected to Grand Central Station, will close at the end of July....read more ›

by The Drink Nation Jul 18, 2016
Where to Go for Bottomless Brunch in D.C.

Where to Go for Bottomless Brunch in D.C.

In DC, brunch is synonymous with bottomless drinks; here are our picks for the best places to get endless pours of your favorite brunch beverages....read more ›

by Lanna Nguyen Jul 12, 2016
Learn How to Put Beer, Wine, Cider and BBQ Together at the Hill Center

Learn How to Put Beer, Wine, Cider and BBQ Together at the Hill Center

Guests will have the opportunity to make their own cocktails....read more ›

by Carrie Dow Jul 12, 2016
Boston Beer Company Wants to Trademark 'Brexit'

Boston Beer Company Wants to Trademark 'Brexit'

After the historic Brexit vote in the UK, Boston Beer Company has registered to trademark the term for one of its ciders....read more ›

by Alexander Frane Jul 5, 2016
Where to Celebrate Bastille Day 2016 in D.C.

Where to Celebrate Bastille Day 2016 in D.C.

A number of DC restaurants and bars will be celebrating le quatorze juillet with plenty of parties, wine and food specials. Say oui oui and get yourse...read more ›

by Lanna Nguyen Jul 5, 2016
Best Washington, D.C. Brunch Drink Specials

Best Washington, D.C. Brunch Drink Specials

Whether you're trying to get the best of a hangover or simply celebrating the weekend with a bout of day drinking, these bars with breakfast sipping s...read more ›

by Drink DC Feb 10, 2014
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close