Find happy hours and drink specials anywhere you are

For the Winter Olympics in Sochi, BrewDog Punks Putin With 'Not For Gays' Protest Beer

by The Drink Nation on Feb 10, 2014 in Culture

You’ll be hard-pressed to actually find it in or near Sochi, Russia, but nonetheless James Watt and Martin Dickie, the two men responsible for bringing Scotland’s BrewDog to life and onto the international stage, are ruffling feathers all over the former Soviet republics with their latest limited edition release, Hello My Name is Vladimir.

The BrewDog dudes are billing the limonnik berry-infused double IPA as the world’s first ever protest beer. Ahead of the XXII Olympic Winter Games, it was brewed, labeled and packaged explicitly for the purposes of poking fun at Russian President and "uber-hetero” Vladimir Putin, and the controversial anti-gay laws he’s passed. To make certain that the Russia’s “sick legislation that discriminates against millions of its citizens” doesn’t get glossed over by the Olympic Games’ message of unity, toleration and good will, BrewDog’s founders have branded the beer with a “Not For Gays” disclaimer, and put Putin in makeup on its Andy Warhol-inspired label.

The back label delivers even more digs with text that reads:

“I am a bareback double IPA. Gasp, as I ride semi-naked on horseback through the Siberian tundra and straight down your throat.

I am 100 percent hetero and will pass laws to prove it. Drinking me gives you the energy, ignorance, and dogmatism required to shoot a deer (with your top off), go river fishing (with your top off) and pass internationally denounced, discriminatory legislation (top optional) before you’ve even had your caviar breakfast.

I contain sexual performance enhancing limonnik berries – power only to be harnessed by those engaging with the opposite sex, of course.

From Russia, without love.

-Vlad”

Going a step further, and to ensure that the provocative brew gets on Putin’s radar, they shipped a case of it to him at the Kremlin. There’s no word of whether he’s accepted the gift, nor how it was received. Still there’s more to the beer than a well-deserved needling; BrewDog is donating half of all the profits from its sale to charities around the world that represent the oppressed.

If that’s not worthy of a gold medal, we don’t what is.

Photo: BrewDog
 

Recent Articles
spacer
Home Bar Project Below Features

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Home Bar Project: How to Make a Hemingway Daiquiri

Home Bar Project: How to Make a Hemingway Daiquiri

Have you ever dreamed of having an amazing home bar, filled with bottles you actually use and the tools you need to execute a finely crafted cocktail?...read more ›

by The Drink Nation Apr 22, 2015
Just Three Months After Elysian Brewing Was Acquired by AB-InBev, Co-founder Dick Cantwell Resigns

Just Three Months After Elysian Brewing Was Acquired by AB-InBev, Co-founder Dick Cantwell Resigns

AB-InBev purchased Elysian for an undisclosed sum in January. Three months later, Cantwell resigned. "Working ...read more ›

by Hannah Howard Apr 22, 2015
SPONSORED
Find happy hours and drink specials anywhere you are
Chart Shows How Badly Major League Baseball Stadiums Are Ripping Us off for Beer

Chart Shows How Badly Major League Baseball Stadiums Are Ripping Us off for Beer

It's beginning to smell a lot like summer, and for America, that implies one very important thing: baseball se...read more ›

by Talia Aroshas Apr 22, 2015
Ben and Jerry's / New Belgium Brewing Collaboration Beer Coming Fall 2015

Ben and Jerry's / New Belgium Brewing Collaboration Beer Coming Fall 2015

If you've ever wondered what beer you should sip with your ice cream, the answer you've been waiting for is fi...read more ›

by Emily Lee Apr 22, 2015
New Kickstarter Makes It Easier to Lose Your Bottle Opener

New Kickstarter Makes It Easier to Lose Your Bottle Opener

This bottle opener might be the easier one to lose yet. ...read more ›

by Ryan Hudak Apr 21, 2015
Double Fried Chicken Wings Have Arrived at the Navy Yard

Double Fried Chicken Wings Have Arrived at the Navy Yard

Bonchon's famous double fried chicken has arrived at the Navy Yard. ...read more ›

by Lanna Nguyen Apr 17, 2015
Hendrick's Gin To Debut Flying Cucumber Airship

Hendrick's Gin To Debut Flying Cucumber Airship

Want to take a ride in a giant flying cucumber? This could be your chance!...read more ›

by Ryan Hudak Apr 17, 2015
A Chat With House of Mandela's Tukwini Mandela About Wine, Fair Trade and Her Grandfather

A Chat With House of Mandela's Tukwini Mandela About Wine, Fair Trade and Her Grandfather

We had the opportunity to speak with Tukwini Mandela, granddaughter of Nelson Mandela, about the House of Mand...read more ›

by Jennifer Waldera Apr 16, 2015
Best Washington, D.C. Brunch Drink Specials

Best Washington, D.C. Brunch Drink Specials

Whether you're trying to get the best of a hangover or simply celebrating the weekend with a bout of day drinking, these bars with breakfast sipping s...read more ›

by Drink DC Feb 10, 2014
SPONSORED
View all Articles

Like us on Facebook!

Close