Find happy hours and drink specials anywhere you are

Whiskey Shortages Expected Due to Surging Popularity

by The Drink Nation on May 24, 2013 in Liquor
Whiskey Shortages Expected Due to Surging Popularity

Maker’s Mark caused an uproar earlier this year when it announced plans to water down its popular flagship whiskey label. It wasn’t an arbitrary move — the reasoning behind reducing the alcohol content was to increase supply to keep up with the demand in American whiskey’s popularity. Now that the decision has been reversed (thanks to angry and vocal fans), drinkers can expect to find fewer bottles of Maker’s Mark available on shelves around the country.

The company is not alone. A recent press release from Buffalo Trace Distillery warned of shortages in its key brown spirits brands, which include Blanton’s, Pappy Van Winkle and Buffalo Trace. Though the 225-year-old Kentucky distillery has taken steps to avoid shortages — including installing additional bottling lines, hiring more staff and micro-managing allocations — the increased popularity has made it impossible to keep up with demand.

Bourbon and Tennessee whiskey sales by volume rose over 5% in just the past year, according to the Distilled Spirits Council of the U.S. “Super Premium” products in that category of liquor (a group that includes the above spirits) rose 12.4%. That’s a larger surge than the U.S. vodka market — previously king — which grew 4% overall and 10% in super-premium products.

The fact that brown spirits take time is the main issue here, in addition to larger growth spurt. While vodka can be distilled and produced quickly, whiskey needs to sit in barrels for several years — up to 23 years, in a certain Pappy Van Winkle label’s case — before it’s bottled. Plus, during that time the volume decreases significantly, due to evaporation. So although whiskey producers are working hard to keep up, you might want to stock up on your favorites to make it through the next couple of years.

h/t Huffington Post

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Where to Drink Outside in D.C. During Summer 2019

Where to Drink Outside in D.C. During Summer 2019

Patio weather has arrived! Grab your friends, stake a spot at the bar and take advantage of these outdoor spots for drinking and dining. ...read more ›

by Lanna Nguyen May 14, 2019
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
Neighborhood Bar Crawl: Adams Morgan

Neighborhood Bar Crawl: Adams Morgan

Here are some of our top picks featuring awesome beverage choices in addition to serving up delicious eats - burgers, Korean, Japanese and more - all ...read more ›

by Lanna Nguyen Apr 17, 2019
SPONSORED
Drink Nation Store Rectangle
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
Where to Drink Bourbon in D.C.

Where to Drink Bourbon in D.C.

Where to drink bourbon? Check out our top picks below for places to sip the barrel aged spirit....read more ›

by Lanna Nguyen Apr 2, 2019
Welcome Warmer Weather in D.C. with These Spring Cocktails

Welcome Warmer Weather in D.C. with These Spring Cocktails

Spring is in bloom and in DC that means the welcome of cherry blossoms and spring-inspired cocktails on seasonal drink menus. ...read more ›

by Lanna Nguyen Mar 19, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
D.C.'s Best Beer Bars

D.C.'s Best Beer Bars

Where's the best place to get your brew on? From beer gardens to bars, here are some of our favorite spots to knock back a few pints....read more ›

by Lanna Nguyen Mar 5, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close