Find happy hours and drink specials anywhere you are

Gallup: Booze Is Up, Beer Is Down for American Drinkers

by The Drink Nation on Aug 2, 2013 in Culture
Gallup: Booze Is Up, Beer Is Down for American Drinkers

Gallup is out with a new poll on Americans’ drinking habits and preferences, and the big news is that beer consumption is on the decline. Americans are nearly equally likely to say they drink beer (36%) and wine (35%) most often (liquor rings in with 23% overall preference).

It’s a trend the craft beer industry is well aware of — as Big Beer sales shrink, craft beer sales have increased. This has led to a trend of macrobrewing conglomerates trying to mimic craft beer’s successes, coming out with faux “craft-like” brands and labels and playing up local ties (see Budweiser Black Crown and A-B InBev’s trademark of area codes as beer names, for example).

When the data is segregated into age groups, more trends show up. In the 18–29 year-old category, liquor is the most preferred drink for 28% of Americans, a rather huge, 15 point increase from the response a decade ago (in 1993, just 13% said they usually drink booze). For young adults, beer preference dropped 30 points over the past 10 years. Wine was up by 10 points over the same time period.

Interestingly, the trend went in the opposite direction for older drinkers when it comes to liquor. For Americans older than 50, booze preference dropped 11 points, down to just 19% saying it is the go-to drink. For this group, wine is the winner, capturing 46% of drinkers’ hearts. Beer was relatively unchanged over the past decade, staying even at 29%.

In line with cliched stereotypes, gender also plays a big factor in most-common drink of choice. More than half of men (53%) name beer as their favorite drink, while for women, it’s wine that pleases the majority (52%). Race also figures in: nonwhites have fled from beer faster — their beer preference is down 19 points over the last 10 years, compared to a 9 point drop for whites.

Other interesting findings from the “Consumption Poll” include the fact that 35% of Americans report having a drink in the past 24 hours, a higher frequency than was reported in the 1990s. Click over for a full rundown from Gallup.

Top image by Danya Henninger; bottom image via Gallup

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Pedialyte Has a New Product That Might Help Cure Your Next Hangover

Pedialyte Has a New Product That Might Help Cure Your Next Hangover

If you've been picking up Pedialyte at the corner store after a long night of drinking, you're not alone — a...read more ›

by The Drink Nation Jan 4, 2019
Cozy Up to These Winter Cocktails in D.C.

Cozy Up to These Winter Cocktails in D.C.

From themed drinks to warming cocktails, the holiday season and wintertime in general is the best time of the year for fun, festive drinks....read more ›

by Lanna Nguyen Dec 11, 2018
Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler has a new role - she has opened a wine store, Zula Wines & Spirits, in Brooklyn's Park Slope, according to Eater. ...read more ›

by The Drink Nation Dec 11, 2018
SPONSORED
Drink Nation Store Rectangle
Stay Warm in D.C. This Winter With These Hot & Spiced Cocktails

Stay Warm in D.C. This Winter With These Hot & Spiced Cocktails

Here are our top picks for D.C. tipples that will warm you up from the inside out....read more ›

by Lanna Nguyen Nov 27, 2018
Red Spot Whiskey Has Returned after 50 Years Out of Production

Red Spot Whiskey Has Returned after 50 Years Out of Production

After 50 years out of production, Red Spot Whiskey has returned to join the Spot Whiskeys family once again....read more ›

by The Drink Nation Nov 26, 2018
Miller High Life is Now Available in Champagne Bottles

Miller High Life is Now Available in Champagne Bottles

Miller High Life, commonly known as the 'Champagne of Beers,' is now available in actual champagne bottles for a limited run during the holiday season...read more ›

by The Drink Nation Nov 13, 2018
Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels has debuted a boozy advent calendar filled with, naturally, whiskey, just in time for the holiday...read more ›

by The Drink Nation Nov 13, 2018
Drinks Decoded: Hot Buttered Rum

Drinks Decoded: Hot Buttered Rum

In this series, we take a closer look at well-known cocktails. This week's Drinks Decoded takes on the Hot Buttered Rum....read more ›

by Lanna Nguyen Nov 12, 2018
Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

For this installment of Behind the Bar, we spoke to Jason Wise, documentary filmmaker and director of the new ...read more ›

by The Drink Nation Oct 31, 2018
Where to Drink in D.C.'s Navy Yard

Where to Drink in D.C.'s Navy Yard

One of the city's fastest growing neighborhoods, Navy Yard is home to a plethora of bars and restaurants with more on the horizon. Here are our picks ...read more ›

by Lanna Nguyen Oct 29, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close