Find happy hours and drink specials anywhere you are

Great American Beer Festival Addresses Ticket Controversy

by The Drink Nation on Aug 5, 2013 in Beer
Great American Beer Festival Addresses Ticket Controversy

On July 31, nearly 50,000 tickets to the 2013 Great American Beer Festival sold out completely in under 20 minutes. Within an hour of the sellout, tickets to the Denver, CO beerfest began surfacing on secondary markets like StubHub and eBay — at extremely inflated prices.

The same quick sellout happened last year, and despite the Brewers Association’s best efforts to protect GABF tickets from scalpers this time around, there’s only so much that can be done. Ticketmaster is the official ticketing partner of GABF, and, per the BA, “there’s no perfect way to successfully avoid a secondary market for hot tickets — whether for popular concerts, sporting events or festivals.”

A quick look at these secondary markets shows you could conceivably spend over $900 for a ticket to the festival, which runs from October 10-12 at the Colorado Convention Center. In addition to the highest-priced option we found, several scalpers are offering tickets at $225–$300 each, still a rather substantial markup over the $75 face value. We did find  “four tickets for $500” — at $125 each, not that much above the  original price.

Beer fans who missed out on the official ticket sale are not happy, and have been filling the GABF Facebook page with angry comments. Suggestions range from non-transferable tickets to requiring the original purchasing credit card for the ticket upon entry. There may not be a viable solution for such a big event, however. A Brewers Association response posted last week addresses the concerns:

There are measures in place to decrease access for scalpers, including ticket limits we set for GABF ticket purchases (enforced by Ticketmaster), and Ticketmaster’s anti-bot and other security measures. Does this prevent scalper access? No, but it does decrease it. We will continue to evaluate options and solutions going forward.

To everyone who missed out on GABF, we feel you. But craft beer has clearly achieved rock star status, with all the attendant pros and cons.

Photos by Danya Henninger

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Pedialyte Has a New Product That Might Help Cure Your Next Hangover

Pedialyte Has a New Product That Might Help Cure Your Next Hangover

If you've been picking up Pedialyte at the corner store after a long night of drinking, you're not alone — a...read more ›

by The Drink Nation Jan 4, 2019
Cozy Up to These Winter Cocktails in D.C.

Cozy Up to These Winter Cocktails in D.C.

From themed drinks to warming cocktails, the holiday season and wintertime in general is the best time of the year for fun, festive drinks....read more ›

by Lanna Nguyen Dec 11, 2018
Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler Has Opened a Wine Store in Brooklyn

Amy Poehler has a new role - she has opened a wine store, Zula Wines & Spirits, in Brooklyn's Park Slope, according to Eater. ...read more ›

by The Drink Nation Dec 11, 2018
SPONSORED
Drink Nation Store Rectangle
Stay Warm in D.C. This Winter With These Hot & Spiced Cocktails

Stay Warm in D.C. This Winter With These Hot & Spiced Cocktails

Here are our top picks for D.C. tipples that will warm you up from the inside out....read more ›

by Lanna Nguyen Nov 27, 2018
Red Spot Whiskey Has Returned after 50 Years Out of Production

Red Spot Whiskey Has Returned after 50 Years Out of Production

After 50 years out of production, Red Spot Whiskey has returned to join the Spot Whiskeys family once again....read more ›

by The Drink Nation Nov 26, 2018
Miller High Life is Now Available in Champagne Bottles

Miller High Life is Now Available in Champagne Bottles

Miller High Life, commonly known as the 'Champagne of Beers,' is now available in actual champagne bottles for a limited run during the holiday season...read more ›

by The Drink Nation Nov 13, 2018
Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels is Making a Whiskey Advent Calendar For the Holiday Season

Jack Daniels has debuted a boozy advent calendar filled with, naturally, whiskey, just in time for the holiday...read more ›

by The Drink Nation Nov 13, 2018
Drinks Decoded: Hot Buttered Rum

Drinks Decoded: Hot Buttered Rum

In this series, we take a closer look at well-known cocktails. This week's Drinks Decoded takes on the Hot Buttered Rum....read more ›

by Lanna Nguyen Nov 12, 2018
Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

Behind the Bar: Jason Wise, Director of the SOMM Documentary Film Series

For this installment of Behind the Bar, we spoke to Jason Wise, documentary filmmaker and director of the new ...read more ›

by The Drink Nation Oct 31, 2018
Where to Drink in D.C.'s Navy Yard

Where to Drink in D.C.'s Navy Yard

One of the city's fastest growing neighborhoods, Navy Yard is home to a plethora of bars and restaurants with more on the horizon. Here are our picks ...read more ›

by Lanna Nguyen Oct 29, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close