Find happy hours and drink specials anywhere you are

Big Beer Plays Dumb on Package Pirating

by The Drink Nation on Aug 9, 2013 in Beer
Big Beer Plays Dumb on Package Pirating

Jim of Beer & Whiskey Brothers is writing a piece for Today.com about the similarities he (and many other drinkers) have noticed between Flying Dog’s signature “gonzo” branding and the packaging on a couple of relatively new A-B InBev labels.

As a recent Gallup poll confirmed, beer is slipping from its perch as Americans most-preferred drink, and beer sales are down overall. Craft beer sales, however, continue to rise. To steal share back from the independent brewers, Big Beer has begun to introduce what the Brewers Association terms “crafty” beer to market. For example, Budweiser Black Crown made its debut at this year’s Super Bowl, and A-B InBev also has a line branded “Blue Dawg Brewing.”

It’s these last that are the subject of the Beer & Whiskey Brothers’ forthcoming article. That macrobrewing conglomerates are trying to copy and co-opt the craft beer market does not come as a surprise. What is somewhat of a shock is the audacity of the PR machine behind these huge companies.

When Jim reached out to A-B InBev’s media department for their side of the story — Are they copying Flying Dog on purpose? Do they know consumers have complained when they suddenly realize they’ve bought a macrobrew? — he received the following statement in reply [emphasis ours]:

To suggest that there is any consumer confusion between Wild Blue Blueberry Lager and Flying Dog is a very great stretch of the imagination. Wild Blue is an award-winning blueberry lager that appeals to fans of premium fruit beer, and there is nothing in Flying Dog’s portfolio with a comparable taste profile.

As for the label design, comparing the whimsical blueberry-kicking dog on the Wild Blue label to any of the gothic canines found on Flying Dog is like comparing da Vinci’s Mona Lisa to a Picasso portrait – they may portray a similar subject but stylistically, there’s no confusing the difference. 

As the world’s largest brewer, we proudly brew and distribute a variety of brands, and each of our beers has its own identity and marketing strategy. If a consumer is surprised to learn that the beer they’re enjoying is brewed by Anheuser-Busch, it should be a happy discovery, because our brewing credentials and quality standards are second to none in the industry.

Excuse us while we go visit the porcelain goddess.

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Negroni Week 2019 is June 24-30, so drink this classic cocktail for a good cause....read more ›

by The Drink Nation Jun 19, 2019
What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

If you're taking an Uber, Lyft, or cab and feel unsafe, there are steps you can take to protect yourself....read more ›

by Nina Starner Jun 19, 2019
SPONSORED
Find happy hours and drink specials anywhere you are
D.C.'s Best Wine Bars

D.C.'s Best Wine Bars

Whether you're a wino or a wine novice, DC is home to a number of wine bars perfect for casual sipping or for expanding your palate. ...read more ›

by Lanna Nguyen May 29, 2019
Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

This time on Behind the Bar, we spoke to Kat Corbo of The Study, who recently won Speed Rack 2019....read more ›

by The Drink Nation May 15, 2019
Where to Drink Outside in D.C. During Summer 2019

Where to Drink Outside in D.C. During Summer 2019

Patio weather has arrived! Grab your friends, stake a spot at the bar and take advantage of these outdoor spots for drinking and dining. ...read more ›

by Lanna Nguyen May 14, 2019
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
Neighborhood Bar Crawl: Adams Morgan

Neighborhood Bar Crawl: Adams Morgan

Here are some of our top picks featuring awesome beverage choices in addition to serving up delicious eats - burgers, Korean, Japanese and more - all ...read more ›

by Lanna Nguyen Apr 17, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close