Find happy hours and drink specials anywhere you are

Disney's Death Star Aims at Empire's Strikes Bock

by Ryan Hudak on Nov 6, 2014 in Culture
Disney's Death Star Aims at Empire's Strikes Bock

Recently, Empire Brewing in Syracuse released a bock-style lager called Strikes. Seems pretty harmless, right? Not according to Disney, who is issuing a cease and desist order to protect their copyright. Because, when you put it all together, Empire Strikes Bock—while an excellent play on words and a clever idea—will violate Disney’s Star Wars trademark.

Of course, trademarks are usually battled over when something could be reasonably confused for something else, which was the case a few years ago with Troegs claiming Fegley’s Rude Elf’s Reserve stepped on the toes of their Mad Elf trademark. Either Disney does not hold the intellects of their fans in very high regard by assuming they will confuse the beer with the movie, or Disney could possibly be going into the brewing business themselves down the road. Maybe they’ll be adding Tatooine to the beers around the world at Epcot?

As much as I would love to take sides with Empire and say this is just another example of a huge corporation picking on a little guy for a seemingly harmless beer name—which is probably also a very real tribute to the movie franchise—copyright law can get a little hazy. While Disney may not think the beer actually infringes on any trademarks and many of the higher-ups may very possibly think this trademark battle is stupid, if Disney does not fight to protect their trademark, they’ve set a precedent. And then, when some bigger corporation tries to infringe on their trademark in the future, they can show precedent that the trademark hasn’t been protected and they have every right to use it as well.

What do you think? Does Disney need to protect its trademarks for any possible future cases, or are they just picking on some little brewery in Syracuse? Let us know on Facebook or Twitter.

Photo via Empire Brewing


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
Neighborhood Bar Crawl: Adams Morgan

Neighborhood Bar Crawl: Adams Morgan

Here are some of our top picks featuring awesome beverage choices in addition to serving up delicious eats - burgers, Korean, Japanese and more - all ...read more ›

by Lanna Nguyen Apr 17, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
SPONSORED
Find happy hours and drink specials anywhere you are
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
Where to Drink Bourbon in D.C.

Where to Drink Bourbon in D.C.

Where to drink bourbon? Check out our top picks below for places to sip the barrel aged spirit....read more ›

by Lanna Nguyen Apr 2, 2019
Welcome Warmer Weather in D.C. with These Spring Cocktails

Welcome Warmer Weather in D.C. with These Spring Cocktails

Spring is in bloom and in DC that means the welcome of cherry blossoms and spring-inspired cocktails on seasonal drink menus. ...read more ›

by Lanna Nguyen Mar 19, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
D.C.'s Best Beer Bars

D.C.'s Best Beer Bars

Where's the best place to get your brew on? From beer gardens to bars, here are some of our favorite spots to knock back a few pints....read more ›

by Lanna Nguyen Mar 5, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close