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You Can Now Buy Whisky Scented Clothing

Johnnie Walker: Dry Clean Label
by Ryan Hudak on Apr 8, 2015 in Culture

It used to be so time-consuming to come home smelling like stale whiskey. You’d have to go to a bar, hang around a while (which means spending money on drinks), and wait for some other drunken patron to spill their drink on your shirt. Now, however, Johnnie Walker has teamed up with Harris Tweed Hebrides to make a fabric that continuously exudes the smell of Johnnie Walker Black Label so you can avoid all the hassle.

The company claims the fabric will give off the “subtle scent” of Black Label that will reflect the “key notes of the nose of the liquid,” which will include “rich malt, golden vanilla, red fruit, and dark chocolate tones.” And while the whiskey connoisseur may recognize all the variants to the scent, it should be fun to get pulled over in the shirt and see if the police officer can pick out the golden vanilla and red fruit when you roll down the car window and the reek of whiskey wafts out.

And—lucky day!—if the smell of whiskey isn’t quite enough for your clothes, Johnnie Walker is also teaming up with Oliver Sweeney to design a shoe that can hide a small bottle of Red Label in the heel. What more could any whisky lover ask for? These are the perfect gifts for anyone who always wants to smell like booze and can’t be without a bottle on them at all times—which really fits the description of someone you want to drop $489 on a pair of shoes for.

Photos via BBC and YouTube

 


Tags: News, Whiskey
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