Find happy hours and drink specials anywhere you are

Breakfast Beer of Champions: Wheaties Announces Beer Release

by Ryan Hudak on Aug 19, 2015 in Beer

With everyone and their mother trying to get in on the burgeoning beer game, what’s one more odd company joining the mix? That must be what Wheaties thought when they contacted Fulton Brewery to make HefeWheaties, a wheat beer based on the popular breakfast cereal. At least, it was popular in the 90s. Is it still popular today? Maybe that’s what they’re trying to do here.

The blog post from General Mills doesn’t answer any questions, either. With such reasoning as, “Wheaties is not actually in the beer, but there is wheat. And that connection helped both brands try something interesting.” So this interesting new beer is based on the fact that wheat is a beer style, and also a word that happens to be in the name Wheaties? That’s it? You couldn’t at least pretend to use the same ingredients, or age the beer on a few boxes of Wheaties?

The blog post goes on to describe the beer: “It’s brewed with water, malted wheat, malted barley, hops from Germany, the U.S., and Australia, and a yeast strain specifically developed for fermenting American style wheat beers.” So, in other words, a standard, run-of-the-mill hefeweizen with no features to stand it apart from other beers other than the packaging.

I’m sure sports stars will be jumping over themselves to promote that kind of mediocrity. Although, as with General Mills, they’d probably only be interested in the sponsorship money and clearly not what is going on inside the cans—another boom for the craft beer industry, to be sure. Drink your HefeWheaties, and maybe one day you too can aspire to this kind of middle-of-the-road performance.  

Photo via General Mills

 


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
D.C.'s Best Wine Bars

D.C.'s Best Wine Bars

Whether you're a wino or a wine novice, DC is home to a number of wine bars perfect for casual sipping or for expanding your palate. ...read more ›

by Lanna Nguyen May 29, 2019
Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

This time on Behind the Bar, we spoke to Kat Corbo of The Study, who recently won Speed Rack 2019....read more ›

by The Drink Nation May 15, 2019
Where to Drink Outside in D.C. During Summer 2019

Where to Drink Outside in D.C. During Summer 2019

Patio weather has arrived! Grab your friends, stake a spot at the bar and take advantage of these outdoor spots for drinking and dining. ...read more ›

by Lanna Nguyen May 14, 2019
SPONSORED
Drink Nation Store Rectangle
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
Neighborhood Bar Crawl: Adams Morgan

Neighborhood Bar Crawl: Adams Morgan

Here are some of our top picks featuring awesome beverage choices in addition to serving up delicious eats - burgers, Korean, Japanese and more - all ...read more ›

by Lanna Nguyen Apr 17, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
Where to Drink Bourbon in D.C.

Where to Drink Bourbon in D.C.

Where to drink bourbon? Check out our top picks below for places to sip the barrel aged spirit....read more ›

by Lanna Nguyen Apr 2, 2019
Welcome Warmer Weather in D.C. with These Spring Cocktails

Welcome Warmer Weather in D.C. with These Spring Cocktails

Spring is in bloom and in DC that means the welcome of cherry blossoms and spring-inspired cocktails on seasonal drink menus. ...read more ›

by Lanna Nguyen Mar 19, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close