Find happy hours and drink specials anywhere you are

More Movie Theaters Are Starting to Serve Drinks Nationwide

by Alexander Frane on Feb 8, 2017 in Culture

You may have noticed a growing trend in movie theaters recently: instead of ordering a popcorn, candy bar, and soda, you might be getting a popcorn, candy bar, and a pint of microbrew IPA. Booze is slowly, but certainly, taking over movie theaters. 

Despite the popularity of films like the Marvel franchise or the newest Fifty Shades film, movie theater attendance has plateaued in recent years, if not declined, according to The Hollywood Reporter. Concessions already make up a large majority of movie theaters' revenue, and alcohol only supports that. For a long time, movie theaters in many states were not allowed to serve alcohol, but in recent years laws have been relaxed, and more and more venues are taking advantage of it to serve adult beverages. 
 
"It is the fastest-growing amenity in our industry," George Patterson, senior vp food and beverage at AMC, told the Hollywood Reporter. "Dollar for dollar, alcohol doesn't cannibalize candy, soda or popcorn. If I put a bar in, I can almost guarantee my food and beverage revenue will go up. Over 70 percent of our guests are over the age of 21."
 
At the end of 2016, 178 AMC theaters had bars, while Regal Theatres had 175, and Cinemark, 100, and those numbers are still growing. 
 
Not every state allows the sale of alcohol in theaters, though. New York is still a holdout, due to some maneuvering by Broadway theaters in 1934, right after prohibition was repealed. However, Governor Cuomo, in his recent budget, stipulated in his budget the repeal of the law. New Yorkers may very well be drinking a glass of wine in a movie theater soon. Meanwhile, the rest of the states already are, and it looks to be helping the struggling theater business. 
 
Photo via Flickr user John Fellner
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Last week, Philly's Yards Brewing Co. and Boston's Harpoon Brewery made a Super Bowl bet that if the Eagles we...read more ›

by Jessie Donofrio Feb 6, 2018
Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light is making good on its promise to provide Philadelphians free beer after the team's heroic win over the New England Patriots in the Super Bow...read more ›

by Jessie Donofrio Feb 6, 2018
Where to Watch the 2018 Winter Olympics in D.C.

Where to Watch the 2018 Winter Olympics in D.C.

When the world's top athletes take the stage at PyeongChang, cheer on your team at these restaurants and bars offering Olympics-themed specials....read more ›

by Lanna Nguyen Feb 6, 2018
SPONSORED
Find happy hours and drink specials anywhere you are
Where to Celebrate Valentine's Day 2018 in D.C.

Where to Celebrate Valentine's Day 2018 in D.C.

Whether you're celebrating with friends or looking for a romantic night out with your special someone, here's our intensive guide on how to celebrate ...read more ›

by Lanna Nguyen Feb 6, 2018
Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Over the last few days, there's been a lot of drama around California's alleged 'Straw Ban,' a bill, that woul...read more ›

by Alexander Frane Feb 1, 2018
Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philly's Yard Brewing Co. and Boston's Harpoon Brewery are putting faith in their home teams by making a bet o...read more ›

by Jessie Donofrio Jan 30, 2018
Disneyland is Getting a Brewery

Disneyland is Getting a Brewery

Disneyland in California will open its own brewery in 2018 - the brewery itself will be a Ballast Point Brewery, and it will be located specifically i...read more ›

by The Drink Nation Jan 30, 2018
Where to Watch Super Bowl LII in D.C.

Where to Watch Super Bowl LII in D.C.

When the Eagles and Patriots kickoff Super Bowl LII, here's where you need to be for game day deals and specials....read more ›

by Lanna Nguyen Jan 30, 2018
A World of Pure Inebriation Awaits You at this Willy Wonka-Themed Bar in NYC

A World of Pure Inebriation Awaits You at this Willy Wonka-Themed Bar in NYC

Willy Wonka's chocolate factory has its own pop-up at the LOCL in the Nylo Hotel of the Upper West Side....read more ›

by Alexander Frane Jan 30, 2018
Winter Restaurant Week Returns to DC, January 22-28

Winter Restaurant Week Returns to DC, January 22-28

This week, over 250 DMV restaurants are taking part in Winter Restaurant Week from Monday, January 22 to Sunday, January 28, sponsored by the Restaur...read more ›

by Lanna Nguyen Jan 24, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close