Find happy hours and drink specials anywhere you are

Zima is Coming Back, and it's Zomething We Didn't Miss

by Ryan Hudak on Feb 28, 2017 in Culture

 
For anyone who gave in to nostalgia and thought Crystal Pepsi returning to the shelves was a good idea, we’ve got great news for you: Zima is on its way back.  That’s right! Miller-Coors, the beer company that barely makes beer, has been diving more into making malt beverages for the amateur alcoholic, announced that Zima — which was originally discontinued in 2008 — will be buddying up (probably briefly) with its lineup of Henry’s Hard Soda.
 
It’s been almost 10 years, and Zima was never relevant at any point to even make ironic jokes about, so why bother?  Was there any kind of market research put into this?  Are people really that nostalgic for bland alcoholish drinks?  Maybe people are tired of hangovers and miss the sugar headaches they’d get instead.  Miller-Coors certainly wasn’t giving any insight to the mind-boggling announcement, saying only “If you’re one of the zillion fans who have missed Zima, the answer should be clear.”
 
WE GET IT! Zima is clear.  That’s super clever.  But if you can get together a group of people and find even one that has really missed Zima, I’ll buy you a case myself.  And you can’t ask your “cool” aunt who let you have a sip of hers when you were 13.  Luckily, though, if any of your friends ARE super jacked to see Zima returning, you’ll know exactly who to axe from the Facebook friends list, so I suppose Miller-Coors is doing us that service.  

 

Photo via Zima on Facebook

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
Neighborhood Bar Crawl: Adams Morgan

Neighborhood Bar Crawl: Adams Morgan

Here are some of our top picks featuring awesome beverage choices in addition to serving up delicious eats - burgers, Korean, Japanese and more - all ...read more ›

by Lanna Nguyen Apr 17, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
SPONSORED
Drink Nation Store Rectangle
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
Where to Drink Bourbon in D.C.

Where to Drink Bourbon in D.C.

Where to drink bourbon? Check out our top picks below for places to sip the barrel aged spirit....read more ›

by Lanna Nguyen Apr 2, 2019
Welcome Warmer Weather in D.C. with These Spring Cocktails

Welcome Warmer Weather in D.C. with These Spring Cocktails

Spring is in bloom and in DC that means the welcome of cherry blossoms and spring-inspired cocktails on seasonal drink menus. ...read more ›

by Lanna Nguyen Mar 19, 2019
PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

PBR is Making Its Own Whiskey For the Perfect Shot & Beer Combo

Pabst Blue Ribbon has filed documents to create its very own whiskey, making for the perfect shot & beer combo....read more ›

by Drink Philly Mar 18, 2019
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
D.C.'s Best Beer Bars

D.C.'s Best Beer Bars

Where's the best place to get your brew on? From beer gardens to bars, here are some of our favorite spots to knock back a few pints....read more ›

by Lanna Nguyen Mar 5, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close