Find happy hours and drink specials anywhere you are

AB InBev Brewers Responds to Brewers Association's Craft Label

by Alexander Frane on Jul 11, 2017 in Beer

Recently, The Drink Nation reported on a logo developed by the Brewers Association. Qualifying breweries will be able to place the symbol, an upside down beer bottle, on their beer labels to declare themselves “small, traditional, and independent”. The seal was designed to distinguish such breweries from those owned by larger beer companies, most notably the beverage behemoth AB InBev, in an attempt for transparency for the benefit of consumers.  Now, brewers whose companies are owned by AB InBev have released a video response to this new form of labeling.

Six Viewpoints from The High End from The High End on Vimeo.

The video, created by AB InBev’s High End, features brewers and founders from 10 Barrel, Elysian, Wicked Weed, Four Peaks, and more. The general argument is that, as 10 Barrel founder Garrett Wales says, “At the end of the day the beer does the talking, not the label on the package, and the consumer makes up their own mind”. They point to the fact that the seal does not guarantee quality, just independence, and simply being bought by a larger company doesn’t mean the product will suddenly change.

Furthermore, the argument is made that it’s not “the big guys” that are the threat to small breweries, but the growing popularity of wine and spirits over beers. There’s some evidence to suggest that spirits are outpacing beers, though there is less so with wine. Walt Dickinson of Wicked Weed calls for unity amongst breweries, saying they’re fighting a “civil war” while facing an external threat, and that there’s room in the industry for any good beer.

It’s unlikely that an alliance between independent and corporate owned breweries will happen anytime soon, but one thing is for certain: as Wales says, the consumer makes up their own mind. Whether that’s going to mean turning away from larger breweries and focusing on the ones with the BA’s seal or not remains to be seen.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Last week, Philly's Yards Brewing Co. and Boston's Harpoon Brewery made a Super Bowl bet that if the Eagles we...read more ›

by Jessie Donofrio Feb 6, 2018
Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light is making good on its promise to provide Philadelphians free beer after the team's heroic win over the New England Patriots in the Super Bow...read more ›

by Jessie Donofrio Feb 6, 2018
Where to Watch the 2018 Winter Olympics in D.C.

Where to Watch the 2018 Winter Olympics in D.C.

When the world's top athletes take the stage at PyeongChang, cheer on your team at these restaurants and bars offering Olympics-themed specials....read more ›

by Lanna Nguyen Feb 6, 2018
SPONSORED
Find happy hours and drink specials anywhere you are
Where to Celebrate Valentine's Day 2018 in D.C.

Where to Celebrate Valentine's Day 2018 in D.C.

Whether you're celebrating with friends or looking for a romantic night out with your special someone, here's our intensive guide on how to celebrate ...read more ›

by Lanna Nguyen Feb 6, 2018
Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Over the last few days, there's been a lot of drama around California's alleged 'Straw Ban,' a bill, that woul...read more ›

by Alexander Frane Feb 1, 2018
Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philly's Yard Brewing Co. and Boston's Harpoon Brewery are putting faith in their home teams by making a bet o...read more ›

by Jessie Donofrio Jan 30, 2018
Disneyland is Getting a Brewery

Disneyland is Getting a Brewery

Disneyland in California will open its own brewery in 2018 - the brewery itself will be a Ballast Point Brewery, and it will be located specifically i...read more ›

by The Drink Nation Jan 30, 2018
Where to Watch Super Bowl LII in D.C.

Where to Watch Super Bowl LII in D.C.

When the Eagles and Patriots kickoff Super Bowl LII, here's where you need to be for game day deals and specials....read more ›

by Lanna Nguyen Jan 30, 2018
A World of Pure Inebriation Awaits You at this Willy Wonka-Themed Bar in NYC

A World of Pure Inebriation Awaits You at this Willy Wonka-Themed Bar in NYC

Willy Wonka's chocolate factory has its own pop-up at the LOCL in the Nylo Hotel of the Upper West Side....read more ›

by Alexander Frane Jan 30, 2018
Winter Restaurant Week Returns to DC, January 22-28

Winter Restaurant Week Returns to DC, January 22-28

This week, over 250 DMV restaurants are taking part in Winter Restaurant Week from Monday, January 22 to Sunday, January 28, sponsored by the Restaur...read more ›

by Lanna Nguyen Jan 24, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close