Find happy hours and drink specials anywhere you are

2013 Super Bowl Beer Ad Scorecard

by The Drink Nation on Feb 4, 2013 in Beer
2013 Super Bowl Beer Ad Scorecard

Thanks to an exclusive sponsorship, if you watched Super Bowl XLVII on Sunday, you didn’t see ads for any alcoholic beverages other than ones owned by Anheuser-Busch InBev. While one of those commercials was the most popular in the whole game, half of the company’s six ads landed in the bottom five, according to the USA Today Ad Meter. What was hot and what was not? Let us know your thoughts in the comments.

Hot: Man-Horse Love, for Budweiser
USA Today Ad Meter Score: 7.73
Viewers were touched by the story of a Clydesdale horse who broke free after a parade in his hometown and raced over to the farmer who raised him for a nuzzle and a hug.


Warm: Voodoo Dolls, for Bud Light

USA Today Ad Meter Score: 6.01
Stevie Wonder as a voodoo master redeemed this piece, which showed a fan from each of the host cities carefully collecting items and constructing voodoo dolls to bring to the big game.


Lukewarm: Lucky Chair, for Bud Light

USA Today Ad Meter Score: 5.55
Magic master Stevie Wonder showed up again, to lesser effect, during a pair of buddies’ quest to bless their game-watching easy chair with luck.


Cold: Black Crown Parties

USA Today Ad Meter Score: 3.73 and 3.64
Ads for the new copy-craft beer, which we introduced you to here, seems as confused about its target demographic as we were. Maybe the company was trying to appeal to hipster-vampire-party-goers?


Cold: Fish Sings to a Bottle, for Beck’s Sapphire

USA Today Ad Meter Score: 3.66
A computer-animated fish swims through the air and serenades a bottle of beer on stage. Right. And the new Beck’s with German hops is as good as craft brews. Yup.

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Tory Pratt of Pratt Standard

Behind the Bar: Tory Pratt of Pratt Standard

In this edition of Behind the Bar, we chatted with Tory Pratt, the founder of Pratt Standard....read more ›

by The Drink Nation Mar 7, 2019
D.C.'s Best Beer Bars

D.C.'s Best Beer Bars

Where's the best place to get your brew on? From beer gardens to bars, here are some of our favorite spots to knock back a few pints....read more ›

by Lanna Nguyen Mar 5, 2019
Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Acclaimed Director Ridley Scott Has Made Seven Short Films for Hennessy X.O.

Ridley Scott has directed a four-minute short film for Hennessy X.O. visualizing the seven flavors of the high...read more ›

by The Drink Nation Mar 4, 2019
SPONSORED
Drink Nation Store Rectangle
Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

Behind the Bar: Chris Morris, Master Distiller of Woodford Reserve

On this edition of Behind the Bar, we had the honor to sit down with Chris Morris, the master distiller at Woo...read more ›

by The Drink Nation Feb 28, 2019
Neighborhood Bar Crawl: H Street

Neighborhood Bar Crawl: H Street

From Asian street food and ramen to cocktail dens, H Street has a mix of it all. Check out some of our top spots to visit when dining and drinking at ...read more ›

by Lanna Nguyen Feb 19, 2019
Haagen-Dazs is Making Booze-Infused Ice Cream

Haagen-Dazs is Making Booze-Infused Ice Cream

Step aside, after dinner drinks - Haagen-Dazs is releasing a line of spiked ice cream....read more ›

by The Drink Nation Feb 19, 2019
Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

Take a Tequila Tour Through Mexico on Jose Cuervo's New 'Tequila Train'

If you love tequila and traveling in style, you're in luck - Jose Cuervo has a new all-you-can-drink tequila t...read more ›

by The Drink Nation Feb 19, 2019
You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

You Can Now Drink Wine Out of a 'Pringles Can' Tumbler

After a news story about a woman in Texas who was asked to leave Walmart for drinking wine out of an empty Pringles can went viral, one enterprising E...read more ›

by The Drink Nation Feb 5, 2019
Where to Grab a Drink After a Day of Ice Skating in D.C.

Where to Grab a Drink After a Day of Ice Skating in D.C.

Here are our top picks for where to warm up after getting your skate on....read more ›

by Lanna Nguyen Feb 5, 2019
Detox With These Low-Alcohol Cocktails in D.C.

Detox With These Low-Alcohol Cocktails in D.C.

Lots of drinkers do dry months, but if you can't commit to doing a completely alcohol-free month, here are some great options for lower-alcohol conten...read more ›

by Lanna Nguyen Jan 22, 2019
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close